What do you think of our new espresso boxes! We are very excited about these boxes. I am sure you can see why!
These are not just the usual plain old boring boxes many use for getting product from A to B, these have been thought about, designed, re-thought about, produced, re-designed and re-produced until we are happy to deliver our product out to our customers.
We believe a box should not be dull. It should however reflect the journey it has taken along the way. It should give an insight into what it holds, it should educate and inspire! We also think it should add value and brand loyalty. These are the core values we strive towards at Hessian Coffee and our boxes now reflect this.
Our freshly roasted espresso beans, which includes Espresso Number 1, Espresso Reserve, XTC Blend, House Blend and our Great Taste Award Winning Bourbon Select will be delivered in our 6 kilo boxes detailing the coffee’s journey from seed to cup.
Coffee Boxes Journey
This coffee journey is a long one! From planting to harvesting it can take up to 4 years. The beans as we know them are initially the seeds from the coffee plant which are nurtured as seedlings, watered often and kept shaded from direct sunlight.
Once planted and in time, these become the newly grown coffee trees which bear the fruit. The fruit is commonly known as the cherry, and are ready for harvesting. This harvesting (picking) is generally done by hand making it very labour intensive, and for our Arabica coffees, are picked at altitudes above 4 thousand feet (this is Ben Nevis FYI). Once Harvested these then go through a process to remove the seed from the plant. Achieved either by drying in the sun, or by rinsing constantly in water.
Depending on the method a different taste profile is created. The seeds need to be dried once again either on huge patio beds whilst being constantly turned over in the sunshine, or by large tumble dryers. Our little seeds then have a further process called Milling to remove the outer skin or “parchment” and are polished ready for grading, sorting and filling Hessian (Jute) sacks ready for shipping.
After the long journey across the seas, the seeds are blended and roasted to our specifications. Next they are tasted and inspected for consistency and quality. Then packed locking in the freshness and the last 4 years efforts. Finally they are delivered direct to our favourite customers doors. We cannot control a lot of the journey until now.
Maintaining fresh coffee is key
Using and maintaining the correct espresso equipment is fundamental. The water needs to be of great quality. Grinding our coffee is as important as that first planting of the seed and if not a correct extraction, it will ruin the last 1460 days of its journey. Staff training is critical to ensure great coffee is made simple. Whether it is an espresso, cappuccino, flat white, latte or americano we want our customers to return time and time again. Great Coffee made simply!
So as you can see a box doesn’t just need to be a box. It can be a story, a journey of excitement and gives that feeling of opening a present on Christmas Day from someone that cares.